Managers and Artists
Article
Description: : There is a joke that goes something like this: “Hurray It’s Friday! Oh! wait! I’m a musician.” Which is to say the artist is always working. A typical day off for involves learning, practicing, writing, rehearsing, performing, recording, building a positive brand through interviews, making appearances, maintaining a strong social media presence by posting regular and relevant contents, interacting with fans online, reaching out to and collaborating with other artists in the entertainment industry and so on. In all this, playing music should be the easiest part of the craft as that comes naturally to the artists. And yet, the artist gets caught up in every other task but creating.
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GETZ is an Ethiopia-based digital platform that explores the ins and outs of the Ethiopian creative and cultural scenes. With a quarterly online publication and a steady stream of insightful and entertaining monthly digital content, GETZ functions to highlight creative practitioners and set a standard to raise the profile of the creative industry of Ethiopia and Africa.
